flash mob article

I found the flash mob article on Wikipedia very interesting. The article speaks of facebook "peaking" among users. I am a very spontaneous person and found it interesting that these “social experiments” were based on spontaneity. It entertains me that a group of one hundred or more individuals could form a group with little leadership and very little communication and easily “take over” and entire social setting, such as a department store. The first attempt at a flash mob was created by Bill Wasik, it failed because the department store on which his group was to converge was tipped off. Although he failed his first try he was able to successfully pull off a flash mob at a Macy’s in New York, around a rug. The group told employees they all lived in a warehouse and wanted a love rug. Although the flash mob was “successful” it was viewed as a failure and in essence a waste of time.